LONDON A half-hour or suitably after Tottenham Hotspur had edged out Manchester City in the first leg of their Champions League quarter-final, the club's supplementary stadium was every but empty.A handful of fans remained, gazing out at the field, not quite ready to leave. Most of them had come to look Son Heung-min.The South Korean has long been an icon to those fans but, in Europe, it is different. There has never been any doubt more or less his talent, but it was not until those few weeks subsequently he went supernova - that England, and Europe, started to afford Son the star treatment: the lecture to whose non-attendance is worth fretting over, the artist who might guide his team to the Champions League title.On the hours of daylight of the total next to Liverpool in which he might epoxy resin his place as a global superstar, it is worth asking why.In the summer of 2013, Bayer Leverkusen was rude of a main sponsor. That June, at a cost of a club-record 10 million (S$15.4 million), the German team signed Son from Hamburg. In August that year, Leverkusen inked a three-year harmony subsequently LG, the South Korean electronics firm, subsequently Son becoming a brand ambassador. European football has long seen players from East Asia as one of two things. One is, essentially, a showing off not comprehensibly of winning the hearts and minds of the huge audience to hand in Japan, South Korea and, especially China, but of attracting sponsors from those markets, too.The supplementary keenness is, perhaps, best illustrated by the fighting of Park Ji-sung, the former Manchester allied midfielder.ROLE MODELSThere is a showing off of looking at Korean or Japanese players that is the construction of an Asian masculine topic through the lens of the stereotype of the 'obedient citizen'.LIM HYUN-JOO, sociology lecturer, upon the customary ways Asian players are viewed in Europe."Park was seen as a fine artist in England but, in many ways, he was invisible," said Lim Hyun-joo, a senior lecturer in sociology at Bournemouth University. "I was horror-struck by the reception in Korea: every the people went insane for him. It was a total contrast."Park spent seven years at dated Trafford, and was held in high exaltation by both fans and his manager, Alex Ferguson. Park's virtues were not necessarily aligned to his talents, though: He was cherished for his industry, his energy, his discipline. He would often be tasked subsequently man-marking the opposition's biggest threat.It was a fighting breakdown of how Europe views Asian players: they might sell jerseys, tickets and encouragement deals off the arena but, upon it, they are - first and foremost - fine workers."It is the idea of the model minority," Lim said. "The coverage of Son that I've entry has focused a lot upon his difficult work, his discipline, his filial piety."It is not necessarily conscious, not a deliberate try to devalue him. But there is a showing off of looking at Korean or Japanese players that is the construction of an Asian masculine topic through the lens of the stereotype of the 'obedient citizen'."Almost 10 years ago, Apertura Sports noticed a gap in football's transfer market. More and more German clubs were hoping to win fans and public notice encouragement in Japan, South Korea and China.The quickest route to a huge supplementary audience seemed to be importing a player, a local hero, but few teams had the familiarity or execution to recruit subsequently much confidence. Apertura settled to be the bridge.With a Mandarin-speaking scout, Apertura set out to locate Chinese players, but found two Koreans instead. It pitched them to German clubs, but the appreciation was hardly effusive."A lot of clubs were not in reality responsive," said Johannes Graf Strachwitz, one of Apertura's co-founders. "They kind of waved the idea of signing Koreans off."Europe's scepticism more or less Asian players - that they were either fine workers, or highly-paid billboards - was deep-seated.In 2003, Lee Young-pyo, a star of the Korean 2002 World cup squad, allied the Dutch team PSV Eindhoven, along subsequently Park.Lee knew he had the faith of his coach: PSV's Guus Hiddink had, after all, guided that South Korea team to the World cup semi-finals."He knew me well," Lee said. "However, my teammates had alternative thoughts more or less me."By his own estimation, it took him a year or suitably to win them over."I had to approach the stereotype of an Asian player, and it took quite a grow old to prove my execution to my fellow teammates," he said.The stereotype persists, though. Even now, Apertura finds that clubs have a "specific idea" of the type of artist they might locate in Asia."They look them as dedicated, reliable, hard-working, respectful of older people, and never a misery for a coach," Strachwitz said.In Son's case, of course, that is every true, but it does not begin to reach justice to the full range of his abilities as a player.The longer he demonstrates that, the more likely it is that clubs will begin to disregard it, that they will look in Korea and Japan not just for disciplined and well-behaved workers, but for potential superstars, too.Son is nevertheless topic to the stereotype. In time, he may nevertheless be the man to rupture it.NYTIMES
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